Hello! We are Marina and Anna, the founders of Fruitiki company.
And we introduce you with another one member of our team - Kira, Anna’s daughter and our chief taster :)
2 years ago our life turned upside down, and we were forced to flee from our usual and happy life in Ukraine into complete uncertainty. Since all the men in our families became military, we needed to help them and there was no option to give up. In addition, 3-year-old Kira, torn from a complete family where everyone loved and protected her, had a very hard time experiencing these changes.
Thanks to the incredible support of our Estonian friends, we adapted to a new life. After a while, we realized that all the stress was consumed by sweets and this could not continue. We immediately remembered our unrealized dream - the production of healthy snacks for the whole family.
Having treated our friends and acquaintances with the first trial batch of snacks, we received a huge number of enthusiastic reviews with questions about where and how they can be bought. There was no turning back. We quickly purchased the necessary equipment and started production. The euphoria was off the charts! First orders, regular customers, amazing reviews and recommendations to friends!
We started with just 8 flavors of fruit rolls, and today our range consists of 18 flavors of fruit rolls, 11 types of frips, apples in agave syrup with nuts, and meat jerky. All our products are made exclusively from natural ingredients, without added sugar, dyes or preservatives.
In just 1 year, hundreds of people all over Estonia have fallen in love with our healthy snacks. We also began to cooperate with many cafes and organizations. We are proud of these results, but for further scaling and development we really need your support.
What can we do with your help?
We dream that one day the whole of Europe will be able to enjoy the incredible taste and benefits of Fruitiki snacks!
With your help, we will be able to automate some of the existing processes, such as processing and cutting products. Don't worry, our handmade concept is here to stay! More efficient processes will enable us to fulfill more of your orders while still sending them to you during the same day. After all, no one likes to wait, right?
We will also be able to supply Fruitiki snacks to cafes, SPAs, cinemas, shops, and amusement parks so that you always have your favorite snacks at hand. We are already having preliminary negotiations with some potential partners.
We will expand the range with new flavor combinations and completely new products, launch a website and make the selection and purchase of snacks even more convenient and simple for you.
We will be able to attract additional employees to our team and, with the help of comprehensive marketing work, increase brand awareness not only in Estonia, but also abroad!
How will we spend money?
Goal 1 - 1800 euros
Our first goal is to purchase a production slicer with needed accessories. With its help we will reduce the production time of Fruitiki snacks and accordingly increase their quantity (currently all slicing is done by hand that limits us in the production volume). In addition, we will protect our cook from permanent injury. We will also buy freezing equipment, because at Fruitiki we work only with carefully selected ingredients and we want to delight you with summer flavors even in winter that need to be prepared in summer.
Goal 2 - 2895 euros
Our second goal is to purchase a pulping machine. We worked for a whole year pulping each product through a sieve by hand, but during the expansion phase we will not be able to continue without a pulping machine while maintaining premium quality. Yes, this machine is really expensive, but believe us, few people will like small fruitstone pieces in fruit rolls, crunching on the teeth. By completing this goal, we will be able to offer you your favorite snacks in sufficient quantities and of the highest quality. In addition to purchasing a pulping machine, we will finally begin developing our website. After all, we live in the 21st century!
Goal 3 - 2955 euros
Our third goal is to buy 4 more dehydrators. Yes, yes, our 2 dehydrators can no longer cope with the number of orders. And for this, special thanks to our beloved clients! By completing this goal, we will be able to delight even more people with our healthy snacks and make the snacks available for sale at partners, so that you can buy your favorite snack without waiting for it to be delivered, here and now.
Goal 4 - 2255 euros
Our fourth goal is to launch new product lines. We really want to give you an even greater selection of healthy products and launch a new healthy chocolate line into our assortment. To do this, we need additional equipment, quality raw materials and additional team members. We're sure you'll definitely like it, but let's keep it a little intrigue. Very soon you will find out and try everything!
We invite you to become part of our Fruitiki family and really count on your help in making our dreams come true! Every contribution is valuable and important to us.
Thank you in advance!
We created different gifts to thank you for your incredible support and faith in us. All gifts will be available within a week after the end of the campaign. Gifts will be delivered at the recipient's expense, but if you are in Tallinn, we will be happy to meet you to deliver them to you personally.
About Fruitiki
Fruitiki is a manufacturer of handmade premium healthy snacks without added sugar, dyes or preservatives.
We are sure that healthy things can be tasty and varied. With the help of Fruitiki snacks, the consumption of fruits, berries and vegetables is increased and the consumption of sugar, dyes and preservatives, which we strictly avoid in our products, is significantly reduced. The entire Fruitiki range is made from carefully selected ingredients. Such snacks are an excellent addition to the diet of children and adults. It's an ideal option for a quick and satisfying snack at work and school, while traveling and on a walk, after active physical activity and at home with a cup of tea. Or our snacks can simply be a wonderful gift to show concern for yourself, friends and loved ones.
About us
We are an conomist-marketer and a chef with extensive experience. We are adventurers and risk-takers, and eternal idea generators.
We are participants and winners of the business idea competition organized by CAdFE
and finalists of the entrepreneurship program organized by Garage48 and Eesti Pagulasabi.
